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How to keep donors engaged to build future income

Successful fundraising that helps a charity achieve its mission doesn’t begin and end with the donated dollar. Donors play a critical role in keeping the wheels of a not-for-profit turning, and they must remain engaged continuously to build …

Giving Tuesday wrap up – donor stewardship starts where the campaign ends.

You created the campaign. You shared the hashtags. And now you’re reflecting on what was, we hope, a successful Giving Tuesday that will have a powerful impact in helping your charity or non-profit further achieve its mission. Giving …

Optimise your donation landing page for maximum results

A donation landing page is a single web page containing all necessary information about a current appeal. The landing page is often standalone to the website and contains only the specific information required to encourage prospective donors to …

How the Fourth Industrial Revolution is transforming the way not-for-profits operate

The Fourth Industrial Revolution can be defined by the extensive use of cyber-physical systems that are quickly taking over every area of personal and professional life. Algorithms and the internet control cyber-physical systems which profoundly distort the boundaries …

How to get involved in Giving Tuesday without compromising a Christmas appeal

Giving Tuesday is in its seventh year as a global campaign initiated by the United Nations. In response to the consumer culture created by Black Friday and Cyber Monday, Giving Tuesday promotes spending in a much more positive …

Maximise a Christmas e-appeal: An essential guide to boost the last fundraising campaign of the year

As the season of giving reaches its crescendo, it’s time to organise the Christmas e-appeal. You’ve worked hard all year and this is the last opportunity to roundup 12 months of hard work and for one final fundraising …

Five easy ways to embrace digital technology in the fundraising office

Five easy ways to embrace digital technology in the fundraising office You already know that developments in the digital space are the way to your donor’s giving hearts. You’ve learnt all about new technology, and you know that …

Your questions answered: Why is SupporterHub the best donor management platform for your charity?

SupporterHub is a low-cost platform for change that increases efficiencies for charities which rely on fundraising for income. As a supporter management tool, SupporterHub is a data-centric application featuring marketing automation capabilities, website and payment integration, supporter insights …

What is SupporterHub and how does it increase fundraising results and performance?

SupporterHub is an integrated supporter management and fundraising platform that maximises the capacity of charities to increase the impact of their cause. Understanding the need for an integrated system that combines technology with Supporter management and a fundraising …

Gifts in Wills: Four ways to advance your bequest program

Bequests are the pinnacle of the fundraising pyramid and for a good reason. While many fundraisers still find it uncomfortable to talk to a donor about leaving a gift in their Will, helping a supporter decide to leave …

Six ways to create transparency to build trust with not-for-profit stakeholders

Anyone with experience in a non-profit environment will tell you there’s a lot of behind-the-scenes work involved in keeping the wheels of a charity turning.  The long hours. The tireless battle balancing income and expenditure. The emotional investment. …

Regular giving: Upsell tips to increase monthly income

Regular giving is the fundraising program that arguably achieves the highest return for the lowest output.  An automated regular giving program allows better budgetary forecasts, increases donor engagement, and reduces administration costs. Once a donor has committed to …

Donor management software to grow a not-for-profit: Five reasons to take advantage of SupporterHub’s FREE trial

When it comes to donor management software, we understand that charities which rely on fundraising for income have a lot of choice. Donor management software has been utilised as a platform for charities to streamline processes and build …

A brand is for life, not just for Christmas: How to build a charity brand to achieve fundraising success

While appeals and marketing material are central to fundraising communications, the plight of a worthy cause isn’t the only form of messaging that leads to a charity’s success. Building a strong brand is a central element that helps …

How to prevent donor fatigue

According to recent research published by Pro Bono Australia, the number of Australians giving to charity is declining year upon year. Rightly so, these findings are of grave concern for not-for-profits which rely on donations for income. With …

Tracking a capital campaign for fundraising success

Capital campaigns, or bricks-and-mortar campaigns as they’re often known, usually refer to fundraising campaigns that go above and beyond the general budgetary requirements of a charity or not-for-profit.   Capital funding is generally earmarked towards a new building, an …

Avoid five common mistakes that frustrate donors

Central to the success of any fundraising campaign is the connection a charity builds with its donors. Whether a one-off community event or a professional team running structured fundraising programs, donor connections are at the core. In a …

Five tips to create a captivating case for support

A case for support is a high-level document that provides the foundation for which all philanthropic support is received. While a potential donor may not request to see a case for support before making a pledge, the document …

Peer-to-peer fundraising: Three strategic steps to maximise income

Peer-to-peer fundraising is a method of engaging with supporters who fundraise within their network on a charity’s behalf. Increased digital capacity and the power of social media have provided tools for peer-to-peer fundraisers to achieve exposure that leads …

What makes a successful charity leader?

In 100% of cases, a charity is founded and led through the early days by someone with a sincere desire to improve outcomes for a vulnerable social group, and the solution on how to do it.  As the …

Pros and cons of impact investment: Is it a viable source of revenue for your charity?

Impact investment is a relatively new concept designed to improve social outcomes for a charity while offering a financial return to a company or full-profit investor. An impact investor will allocate funds to a charity to increase capacity …

Five easy places to find new donors you may not have considered

Donor acquisition must remain a priority strategy for small to medium sized charities looking to increase their impact on society. According to research published by Giving Australia in 2016 and summarised by The Prime Minister’s Community Business Partnership, …

Impact measurement recommendations to create better outcomes for a charity

Impact measurement is one of the most significant markers of a charity’s success. With a responsibility to report back to those invested in supporting delivery of your mission, impact measurement should be conducted concisely and often to meet …

Turn prospects into donors in three easy steps

Charity events are more than just an opportunity to raise funds. While showcasing the plight for support and encouraging attendees to donate is a focal point, events also provide the chance to strengthen your cause by building a …

How a charity can harness the power of paid Facebook ads

Paid Facebook ads are a relatively modern marketing tool that can add an extra dimension to a multi-layered fundraising strategy. In June 2016, Facebook changed its algorithm making it harder for business and charity posts to achieve visibility …

Get to know your donor: The importance of donor surveys to help your charity grow

It’s easy to assume you know your donors well. You ask for support; they say yes or no.  Or, you ask for money, and sometimes they don’t respond. Donors contact you to change their mail frequency, let you …

Charity social media: Build and engage a social media audience to increase online impact

Building an audience and maintaining an active and effective social media presence is not as easy as it used to be.  Rewind the clock little more than two years, and a few cleverly-constructed captions on some sporadically uploaded …

How to drive traffic to a charity website to build relationships and increase fundraising opportunities

In today’s digital age, there’s no escaping the need for a user-friendly, functional website. With mobile phones and personal computers providing 24-7 access to the world wide web, a charity website can tell your story, raise significant capital …

Work smarter not harder: Five ways to improve efficiencies within a busy fundraising office

With the best of intentions, charities are rarely established with streamlined processes in place, ample resource and access to appropriate equipment. Regardless of the current income bracket of a charity, an active non-profit has grown from a seed …

How to guarantee donor security online

It’s an unfortunate yet realistic sign of the times that donor’s giving online using their credit card or payment details, may be concerned about the security of their information. Online hackers are becoming more sophisticated, and in today’s …

Five easy ways to improve donor retention rate with SupporterHub

While there are no hard and fast stats on the ideal donor retention rate, put simply, the higher, the better. While focus mustn’t waver too far from an organic acquisition strategy, the disparity between the cost to acquire …

Using video in fundraising to build brand and increase results

Use of video has become an essential medium for modern-day fundraising. Regardless of dwindling budgets and potentially a lack of expert resource, there’s been a definite shift towards using video to create compelling fundraising campaigns and share vital …

Christmas email campaign: Do’s and don’ts to help reach targets and enter 2019 one step ahead

Christmas is undoubtedly ‘the most wonderful time of the year’ to work in a charity. Good news messages are shared in abundance. Giving increases as donors rise to the challenge of delivering essential support to causes that can’t …

Eight ways to connect with the millennial donor

Millennials – born anywhere between 1981 and 1996 – are renowned for their technology-based lifestyle. With the world at their fingertips largely since the day they were born, millennials could swipe before they could talk and are unlikely …

Everything you need to know to prepare for a SupporterHub demonstration

By the time you get to the stage of arranging a demo for your new CRM, it’s likely you’ve been studying your donor database options for a while. Weighing up pros and cons. Analysing features and specifications. Comparing …

Charity begins at home: Five ways staff can contribute in-house

As a fundraiser or CEO of a charity, it’s easy to get into the mindset of ‘ask, ask, ask’. Yours is a worthy cause and, obviously, all support is welcome. That said, the well-known adage ‘charity begins at …

Data is gold: How to manage data effectively to maximise fundraising outcomes

While there’s often a direct conflict between emotional and data-based fundraising, there’s no doubt that the different approaches can complement each other to create systems that generate positive outcomes for fundraising campaigns. Although there’s no doubt that your …

Data-driven fundraising: Key considerations when implementing a data-driven campaign

Data-driven fundraising is not a new concept. As fundraising programs have become more structured to meet the demands of the ever-evolving modern-day charity and its donors, the merits of using data to increase results and efficiencies within fundraising …

Using volunteers efficiently to help achieve your mission

At the heart of any community organisation which relies on charity for income is a team of willing and able volunteers. Volunteers have a heart for a good cause. They have a wide range of skills you can …

Digital fundraising predictions for 2019

As we hurtle towards yet another New Year, now’s the perfect time to start planning your 2019 fundraising strategy. Your donor’s needs are evolving in line with developments in technology, and they’re looking for convenience in all areas …

Using online influencers in fundraising

It’s common in today’s digital world for businesses to reach out to online influencers to help effectively attract their target audience. Online influencers can help bring awareness to a brand, engaging with their followers or subscribers and inspiring …

Is SMS the future of fundraising?

The digital and mobile future is fast becoming our present-day reality. From mobile websites to mobile payments, and everything in between; consumers now spend more time using their mobiles than they do a desktop computer. As mobile grows …

Is your charity website donor-friendly? Maximise potential of your online presence

In 2018, it’s essential that as a charity or not-for-profit, your website is user-friendly, functional and gives those who visit what they’re looking for at the click of a button. The 2018 Global NGO tech Report states that 92% …

Charities: Using gamification to increase your fundraising efforts

Has your charity been looking for progressive ways to boost engagement with your members and potential donors? Would you like to raise more awareness of your charity and fundraising campaigns while improving business relationships? If so, perhaps consider …

Artificial Intelligence in fundraising – are you prepared?

Artificial intelligence (AI) will play a crucial role in the future of fundraising. Thanks to the revolutionary developments of AI technology, this innovative digital tool will empower charities and offer a wide range of new solutions that allow …

Fundraising: Finding the balance between storytelling and sensationalism

There’s no doubt that telling a compelling story is at the heart of any successful fundraising campaign. Sharing the ‘why’ for your cause is the crucial element that attracts an audience and keeps them engaged. Sharing the stories …

Grants: Increase your chance of funding success

Grants available from trusts and foundations, local councils and the state and federal government are a potentially profitable fundraising income stream that charities often put into the ‘too-hard-basket’. Complex, in-depth application forms. Time-consuming coordination and follow-up. And not …

How to choose the right CRM to build your fundraising income

Migrating years of data and records into a CRM might seem overwhelming and filled with more risk than benefits. Re-designing all the systems that have taken years to build after spending so long gathering momentum could feel like …

Mobile technology: Roundup apps making giving easier for your donors

Round up apps are a progressive solution that puts loose ‘back-of-the-sofa’ change to good use. The user links mobile technology to their bank account and sets their own rules for every transaction. For example, any purchase up to …

Digital KPIs to track fundraising results

Smart data and analytics allow charities to track their fundraising income monthly, weekly, and even daily if necessary. Key performance indicators linked to specific goals and objectives will provide visibility on data to increase performance and encourage your …

Five signs it’s time to evaluate and integrate in-house fundraising systems

Running a not-for-profit is not for the faint-hearted. While your core mission may have originated from a desire to solve a specific social problem to improve the circumstances of those less fortunate, as your organisation evolves, a tender …

Get connected: Five ways to use Facebook to connect with your donors

According to the 2018 Global NGO Technology report, 93% of NGO’s worldwide have a Facebook page. 93%! Across the globe, most, if not all of your competitors vying for the attention of donors (who also have the capacity …

How well do you know your donor? Six tips to help you build relationships with your supporters and help them reach their giving potential

As anyone who’s ever stepped foot in a busy fundraising office can attest, generating financial resources to sustain and grow a not-for-profit organisation is no easy feat. Not only must you maintain minimum levels of income to keep …

Increasing giving: Move donors up the fundraising pyramid to reach their giving potential

At the base of the fundraising pyramid are a vast number of one-time or potential first-time donors. They’ve shown an interest in your cause but haven’t yet entered a stable relationship with your charity. Further up are the …

Is your use of language deterring donors? Rectify five common mistakes to improve fundraising results

While the primary objective of an appeal letter is to encourage someone to make a donation, written communication also serves, just as importantly, to build relationships with prospective and existing donors. Everyday use of language is often ingrained …

Major donors: How to make sure major gifts aren’t just a one-off

Receiving a major gift is a momentous occasion for any charity. Not only does a major donation give an immediate injection of much-needed cash, major gifts are often the first step in a long journey of significant support …