As a fundraiser or CEO of a charity, it’s easy to get into the mindset of ‘ask, ask, ask’.
Yours is a worthy cause and, obviously, all support is welcome.
That said, the well-known adage ‘charity begins at home’, is never more accurate than in the abode of your not-for-profit.
As employees work tirelessly to drum up support from the community and sponsors, proactive support from internal staff can be overlooked.
Here are five things charity personnel should all be doing to contribute to the cause:
1) Utilise board’s connections
A board of directors will have been hand-picked based on their skills and professional experience. Each will have a skill set that can help strategise about how to grow the cause, deliver focused programs, and further achieve the mission each year.
But don’t stop there.
Approach board members to engage with their individual and professional networks to support events as sponsors, attend fundraisers or encourage members to run their own fundraisers and events.
Each board member will have their own personal and professional objectives, but one thing they’ll all have in common is a passion for your cause – utilise this to its maximum capacity.
2) Involve staff in community events
Most small to medium charities have an enthusiastic and capable team of volunteers who can represent the charity and run community events like a well-oiled machine.
Regardless of whether the operational requirements of an event have been met, paid staff should also make frequent appearances (yes, even on their day off!) and lend a hand with the groundwork.
It’s vital that the community and volunteers who support a cause all witness staff of all levels contributing and ‘getting their hands dirty’.
With challenging missions to achieve, there should be no job too big or too small for the workforce; from administrators up to the CEO.
3) Streamline internal procedures
Implementing time management strategies and procedures which manage donors in the most efficient way will directly increase your contribution to your mission.
While it may seem like a mammoth and perhaps futile task to organise data and repair systems that don’t necessarily appear broken, doing so will significantly improve stewardship, donor retention, and increase your average donations.
SupporterHub is a CRM program with highly efficient data-tracking capabilities. The multifaceted software solution covers a lot of ground with core features including marketing automation, data operations, reporting, analytics, predictive modelling and supporter insights – all from one program.
To find out how this low-cost donor-focussed solution can help achieve your mission, find out more here
4) Promote your own social media posts
You never know which campaigns are going to spark interest with both your professional and personal networks.
LinkedIn is a valuable platform to call out for corporate sponsorship or to promote business networking opportunities. For campaigns that require individual support likely to strike an emotional chord, use Facebook and Twitter to share links and encourage support among your peers.
Some shy away from asking for support for fear it will annoy family and friends but continually highlighting the need for assistance will encourage people to be more proactive and create a more giving community.
If you’re ever in doubt, remember that as a fundraiser, people aren’t giving money to you – they’re giving it to the issue your charity solves for society.
5) Match Workplace Giving donations
While Workplace Giving is likely to be promoted to external businesses to support your cause, you should also have a workplace giving program with your charity as the cause and encourage all staff to contribute.
Set an even better example and encourage the CEO and executive team to go one step further and match employee donations. This will make staff feel as though they’re making double the impact with their contribution encouraging them to give more.
As far as achieving your mission, charity really does begin at home. As leaders, it’s vital to influence from the top and do all you can to contribute to your cause giving time, money and energy, just as your supporters do.
To undertake a thorough review of your systems and processes, contact SupporterHub to arrange a free, no-obligation demonstration.