The Fourth Industrial Revolution can be defined by the extensive use of cyber-physical systems that are quickly taking over every area of personal and professional life.
Algorithms and the internet control cyber-physical systems which profoundly distort the boundaries of where human interaction ends and digital connection begins.
While it’s clear to see that the world is on the cusp of the most significant industrial revolution since the Digital Revolution of the 1970s (circa), the Fourth Industrial Revolution is already influencing not-for-profits across the globe with charity processes becoming deeply ingrained in Smart technology, and the Internet of Things.
And they’re getting results.
However progressive your organisation, there’s little escape from the explosion of cyber-physical systems that’s waiting to infiltrate processes in the modern charity. Here’s how the Fourth Industrial Revolution will transform the way not-for-profits operate, starting any time now.
With technology more astute than ever, the opportunities to connect with donors and supporters are everywhere.
Using artificial intelligence-based systems, you can have full conversations with zero human interaction required. You can now begin to lay the foundation for stable relationships needed for effective fundraising, without uttering a single word.
With mobile apps and chat technology providing more availability for connection, you are there to meet the needs of donors, supporters and the community any hour of night or day.
This convenience in communication will increase capacity to fundraise, improve human connections and promote your brand as a cause truly connected to its supporters.
Fourth Industrial Revolution tip #1
Use developments in artificial intelligence to add chatbots to websites and social media pages. Your supporters have instant access to a conversation which will organically build relationships with little to no interaction from humans.
Increase opportunity for connection between supporters
While a direct relationship between a charity and its supporters can improve fundraising outcomes, technology will also help build a deep connection between volunteers, donors and members of the community to create robust supporter networks which safeguard the future of your charity.
Fourth Industrial Revolution tip #2
Build an online community of your supporters using advances in mobile app technology. Create a marketplace or networking app that provides value to your followers and intertwine with reporting the outcomes of their support through a noticeboard or newsroom feature improving gratification supporters experience.
Fast track growth
Traditionally, charities have struggled with growth due to lack of budget and reliance on labour-intensive programs that require a highly-skilled and robust workforce to implement and maintain.
As the Internet of Things and Internet of Systems provides faster and more capable solutions, the growth of a charity is now unlimited, and it’s happening quickly.
It’s no longer a case of ‘slow and steady wins the race’ in the not-for-profit sector. Growth is being fast-tracked into a sprint rather than the proverbial marathon.
Fourth Industrial Revolution tip #3
Revisit old ideas for fundraising programs or campaigns and investigate whether recent developments in machine learning can now provide opportunities for a less arduous way to innovate.
Better predictions for fundraising
With revolutionary data management and sophisticated data tracking at the forefront of the Fourth Industrial Revolution, charities can now make better predictions for fundraising to improve future outcomes.
Data can provide a detailed analysis of past and current donor behaviours and provide comprehensive analysis and comparisons within the sector as a whole.
This in-depth information will also help you analyse trends in social behaviour to specifically target campaigns towards those who are ready to support you at the precise time they’re prepared to give.
Fourth Industrial Revolution tip #4
Adopt data-focussed systems ingrained in deep insights and machine learning to utilise available data to its maximum capacity.
Make donating easier to improve results
Donating online with a credit card or using PayPal or EFT has been the easiest way to give as part of the Digital Revolution. As the Fourth Industrial Revolution gathers momentum, however, online donating is quickly becoming a clunky process of the past.
Roundup apps, tap and pay, and voice commands given to digital assistants mean a donor is only one small step away from being able to think their money into your bank account. Taking advantage of artificial intelligence and developments in technology will improve your fundraising results immediately, and long into the future.
Fourth Industrial Revolution tip #5
Cheques, cash and online donations are still valid forms of money but utilise technology to make giving accessible to donors the minute they’ve had the thought they want to support you.
As the fourth industrial revolution takes hold, we’re more connected to each other than ever and have many more opportunities to create technology-focussed fundraising programs that meet your donors where they are and encourage them to support you quickly and long-term.
Is your charity ready for the Fourth Industrial Revolution and prepared to embrace the technological evolution? Find out how SupporterHub can help.